Turn a Written Testimonial into a Video

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Rep Videos


Shorten your URL’s on these two Social Media sites.

As a Social Media Consultant one of the things that I look for when visiting a LinkedIn profile or a Facebook business page profile is the URL’s for both profiles. A number of people don’t know that these can be shortened and personalized. Why should you bother with it, you may ask? A good question and you may not think that you need to until you want to add the URL’s to your email messages so that your contacts can find you on LinkedIn or Facebook, or you may want to add the URL’s to your business card. Or you may want to verbally direct someone to visit your profile or page and it’s a advantageous if you have an easy to remember URL.

Note: To read what’s in the images, you can click on the images to see a full sized version

Let’s look at an example from LinkedIn and I’ll use my client, Greg Labella. Here is his profile showing the URL provided by LinkedIn when he joined…

Greg's Original LinkedIn URL

This next image shows where he will find the edit feature to change his URL after clicking the “edit” link next to the original URL…

Where to edit LinkedIn URL

Here is what Greg’s new URL looks like…much shorter, easier to remember and is ready for adding to his email signature and/or to his business card (if he chooses to do so)….

Greg's New LinkedIn URL

In Facebook, you not only can shorten your Business Page URL, but also your personal page as you will see in the images below. In Facebook, you cannot change your username/URL for your business page until you have reached 25 fans and you must be sure to do it before you reach 100 fans…

Greg's Facebook page URL to start with.

Now that Greg has his 25 fans, he now goes to the facebook username page…

Facebook's username change pag

We discover that Greg hasn’t selected a username yet for his personal profile and so we are going to do that first…

Changing Personal Profile URL

We are now ready to create a username for his business page, which will result in a shortened URL…

Enter desired usernam

Now we’re all set to confirm the username as Facebook has checked the availability and we can go ahead and confirm. Make sure that you read the warnings before confirming…One them states that you can’t change the username once it has been set…

All set to confirm username of business page.

After hitting the confirmation button, the next window that should pop up is the one that says “success”….


We now can confirm for ourselves that the job has been completed successfully. Greg now has a shortened URL and this is just one of the many services that a Social Media Consultant can coach his clients to do or do for them…

Successfully Shortened URL


You Want Me To Do What?

I was very surprised recently when I received two requests on the same day from two different people asking me to “Endorse” them on LinkedIn. Under normal circumstances, I would be happy to provide a recommendation to someone that I know and that I’ve had some form of working relationship with. As a Social Media Manager, I encourage my clients to obtain recommendations from current and former supervisors or managers, co-workers and those who know their work or can provide a meaningful recommendation.

But the first request for an endorsement came from someone that I had just connected with a few days earlier. This person is in the same line of work as I am, but lives in another country and we haven’t yet exchanged emails. Needless to say, I was stunned that she would ask me for a recommendation. I don’t know her beyond what I read on her LinkedIn profile.

The second request for an endorsement came from an individual that I did meet, about two weeks earlier, at a networking event. We exchanged a bit of information about our businesses and have connected here on LinkedIn, Facebook and Twitter. Again, I know very little about this individual except that he appears to be a nice man, based on our initial conversation. But is this what he wants me to write in my recommendation? I would hope not.

Recommendations serve a purpose. People who want to do business with you, or possibly interview you for a job will be interested in reading these recommendations to get an idea of what you might have to offer. But LinkedIn also uses the number of recommendations to boost your search rankings. This is where QUANTITY may outweigh QUALITY and I don’t think that’s right. If these two individuals are requesting recommendations from me to boost their LinkedIn search rankings, then I understand the reason for sending out the request – BUT I DON’T AGREE WITH IT. And as such, since I don’t know them, they won’t be getting my endorsements.


As A Local Business Owner, Are You Missing This Boat?

If you are a business person looking to market your products and service locally, then you are missing the boat if you are not registered with Google Places. As a business, you have the opportunity to create a Google Places profile and get yourself and your business on the map. As part of your Social Media strategy, this should not be overlooked.

Have you ever done a Google search for a business in your hometown. On that first page you would have noticed a map, usually on the right side of the page and on that map is contained a number of red “teardrop” shapes with letters in the circle part of it. The letters correspond to a business that has a profile in Google Places. Click on the “places” link and you are taken to that business’ profile which will provide you with a variety of information related to their business, products and services. The business owner will post the standard information such as address, phone number, website, hours of operation and can even post photos and videos. Keywords will still play an important role in what order you appear in the map’s listing. But it is only one factor. Google doesn’t reveal other factors that affect your place on the list.

Most business owners who have websites would love to have their website show up on the first page of a Google search for their type of business. Registering with Google Places can get you on that first page, even if you don’t have a website.

This is just another tool in you company’s social media tool kit. Take advantage of it. I have. And this is a service that Paul 2 The Max Social Media Management can offer to a business person who doesn’t have the time or the know-how to set this up. Don’t let your competition scoop your customers because you haven’t gotten to Google Places.

See what business owners are saying about the importance of Google Places to their business success:

Google Search Results for Social Media Manager in Mississauga

Google Places Profile for Paul 2 The Max Social Media Consulting Services

Google Places Profile for Paul 2 The Max Social Media Consulting Services


Facebook’s News Feed

I’ve always known that Facebook had a formula for deciding who you get to see on your newsfeed. And I tried to select those in the options feature whose posts I wanted to see. But even doing that I discovered that I couldn’t see everyone. Then I noticed that I could see all my friends’ news on Hoot Suite AND I discovered that when I downloaded Facebook app on my blackberry, I was seeing everyone’s news feeds. But I do spend more time on my computer on my Facebook home page, so was only seeing certain news feeds.

I knew I was missing some news feeds from some fan pages that I’m really interested in. Two of those included Bob Harper and Jillian Michaels fan pages. I’m a fan of Biggest Loser and so like to read what the trainers are doing and saying. I went to the bottom of my home page to the “edit options” link and clicked on it. I discovered that there are now two options: 1) Show posts from “friends and pages you interact with most” and 2) Show posts from “All your friends and pages”.

Below that is a box which still contains those pages that you don’t really want to see (perhaps because they “sell” too much or play too many games and want you to be involved).  So, I clicked on the option to “show posts from all your friends and pages” and now I’m a happy camper as I get to see all the news feeds from my favorite friends and pages. And I still have the option to hide those that I find annoying.



It’s been a few months since my last blog and the reason for this is quite simple – I became involved in another temporary adventure and most of my efforts, both physical and mental were invested in that activity. In November, 2009 to January 2010, I did volunteer work for a toy drive in the Toronto area run by local T.V. and radio stations, CP24 and CHUM radio. It was a very rewarding experience last year, volunteering just about every day from 9 am to 1 pm and then job searching the rest of the day. This past year, I decided in August that I might actually work full-time on a contract basis as a Warehouse Co-ordinator for the CP24/CHUM Christmas Wish. The Project Coordinator remembered the work I had done as a volunteer the year before and offered me the position.

During the two month contract which finished on January 7th, I had the opportunity of working for a great group of people who shared the struggle of trying to fill toy orders with extremely limited donations for babies up to 2 years and tweens and teens (ages 10 and up). When donating toys, people have the tendency to go into local toy departments which are mainly geared to the 3 years to 9 years of age children. So, there were plenty of toys for those age groups and we filled all orders, but many only partially, up until the week before Christmas. It was during that last week, that toys or gifts for the hard to fill age groups started coming in and we “worked our butts off” to get all the toy orders filled before the 23rd of December. After Christmas, we spent all our time organizing and sorting toys in the warehouse in preparation for next year.

Personally, it was a very physically demanding job, requiring standing and walking on a concrete floor throughout the entire shift. It involved bending, reaching, lifting and almost every position imaginable. It may not be a big deal for many of you, but for someone who has had a desk job for quite awhile and who does very little physical activity (I’m sorry to say), it was tough and I came home many nights exhausted and sore. But as I continue to take MaxGXL, I woke the next morning ready to take on the new day.

So, why did I decide to take this slightly-above-minimum wage job which was very physically demanding? Good question. Let me say it gave me the opportunity to work with a great group of inidividuals and working for myself at home can be lonely at times. I also got to meet a wonderful bunch of volunteers who came out either a few times over the volunteer period, or maybe just once with their company as corporate volunteers, or with their families. I also had the opportunity to work with my 14 year old daughter who also volunteered with a couple of her friends so that they could complete part of their community service requirements for school. And I also lost 9 pounds and could have lost more, if I hadn’t succumbed to the treats that were plentiful in the reception area. Even with all the donuts, chocolate, candies, and other assorted goodies, I still managed to lose 9 pounds. Just think what I might have lost, if not for those delicious treats!!

Finally, the other reason for taking on this job, was to give back to the community and help to ensure that needy kids in our community had a half decent Christmas.


“Grampa is on facebook??”

The expression on my daughters’ faces was priceless when I told them that their 83 year old grandfather was now on facebook. He decided to go out, at my brother-in-law’s suggestion, and get himself an iPad. He thought he might use it to connect with his younger friends or business acquaintances or to research the business that he keeps his hand in. Whatever the reason, it helps to stimulate his brain and keeps him mentally active, even if the rest of him has slowed down. In the age of digital photos, we have a tendency NOT to print photos that we’ve taken at weddings, parties, family outings, etc. My mother gets frustrated when she asks to see pictures and we say that they’re in the digital camera that we forgot to bring or they’re on the computer and most posted to facebook. Without a computer, she’s lost the opportunity to view the photos. But now with dad’s iPad, they can see the photos that family members have taken.

And from what I read, grampa isn’t the only one taking to social media. Have a look at the following article which reports that social networking among users 50 years and older (and that includes me) nearly doubled from April 2009 to May 2010. Older Adults and Social Media by Mary Madden

So don’t count your aging parents out when it comes to the computer and online social media.


Great Article on Social Media Examiner by Amy Porterfield

I read a very interesting article regarding facebook called the “7 Facebook Marketing Tips from World’s Top Pros by Amy Porterfield.  The seven tips include:

  1. Bring Facebook to Your Website
  2. Try Really Inexpensive Facebook Ads
  3. Leverage Friends of Connections (I really liked this suggestion)
  4. Give Your Fans Fun Reasons To Connect
  5. Use Video As Your Secret Weapon To Gain Fans (I plan to make use of this one)
  6. Turn Your Facebook Page Into a Lead Generator
  7. Turn Your Facebook Page Into a Thriving Community

All of these suggestions are really great and I know I’m planning on using a few of them, if not all. Read the full article:

7 Facebook Marketing Tips from World\’s Top Pros


KEYWORDS and their importance for your website

HEY…Happy Monday, the start of a great week. I came across some great information on the topic of KEYWORDS and their importance to your website, especially concerning rankings. Giving credit where credit is due, have a look at Stuart W. Smith’s articles on The Entrepreneur’s Advisor site:

How To Determine Keywords

Creating Keywords


Changes to Facebook

I just read an article by Woody Haken on which outlines changes to take place on Facebook as of August 23rd.

According to Woody,  “Facebook profiles (an individual’s presence) and pages (a business’ presence) are about to change. Right now, the width of the area that has the News Feed is 760 pixels. This is going to be whittled down to 520 pixels.” Not sure how this going to look, but it’ll be interesting to see what affect it has for Facebook users.

He goes on to say that most of these changes will have the biggest affect on developers. Among these changes are: 1. “Boxes” tab is going away; 2. Boxes on profiles and Pages are being removed; 3. Application info section is being removed; 4. Profile and Page tabs will be automatically resized to the the new format.

He further states that “Facebook, in an effort to make the transition easier for Page admins, is giving them the ability to preview their custom tabs in the new width so that they may make changes to their layouts.” I’m sure that those of us that are admins will appreciate this preview feature.

He adds in his article…”According to Fran Larkin, a platform product marketing manager with Facebook, these changes are “designed to simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools for growing your business with Facebook.”

Given the number of people using facebook and the growing number of businesses marketing themselves, it’s good to see facebook responding to the needs of the users and developers.

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